A shampoo that seals colour inside the fibre, protects against UV rays & deeply nourishes to prolong colour, radiance & shine. Shop Elvive Colour-Protect!

L’Oréal Paris, the worldwide No.1 in hair colour* has created L’Oréal Paris Elvive Colour-Protect Shampoo with colour seal elixir, which seals colour inside the fibre, protects against UV rays and deeply nourishes to prolong colour, radiance and shine.

Intense colour, true tone, luminous hair: 80% of colourants retained even on fragile shades**.

*AC Nielsen volume and value sales Jan-Dec 2013.
**Consumer test on 204 women after application of the Colour-Protect Shampoo and Conditioner.

Infused with linseed elixir, UV filters and nutritive concentrate

Seals in colour, maintaining colourants in fibre

Proven efficacy even on fragile colours

Helps protect the hair fibre from external aggressions and accentuates your colour’s radiance

Coloured hair looks as beautiful as the first days