Love your blonde? Go purple with L’Oreal Paris Elvive Colour Protect Deep Purple Mask. With a highly pigmented formula that works on darker bases and helps to repair hair from colour damage. Bleached, highlighted or blonde hair can be fragile and become brassy over time. Therefore needing intense care and effective colour neutralisation. Elvive Deep Purple Mask has purple pigments that instantly neutralises remaining unwanted yellow and orange tones while still providing intense care to even the most coloured, processed hair.